Where The Bloody Hell Are You?
The media in Australia has been giving the poms a bit of flack lately over a tourism ad that involves the slogan “Where the bloody hell are you?” Now the word has become quite accepted in Australia, and after seeing a news article on it last night, one of the next TV ads I saw was actually an ad with a little girl saying ‘bloody hell’.
Now despite the complaints about the ad not being shown, I’m sure the Australian tourism department isn’t annoyed. In fact I suspect they are secretly thrilled. Ever seen Ken Park, a film banned in Australia? I have, and so have a lot of people I know. When something is banned it intrigues people, and even a few American blogs I know are posting about the banning of the ad in the UK. All of a sudden the ad is getting huge exposure, and they aren’t even paying any costs to get it put on TV. Viral marketing at its best!
stix said,
March 11, 2006 at 9:37 pm
all they would have to do is censor the last bit of just cut it out…
Did anyone else think their accents were a bit too much?
Chaff said,
March 12, 2006 at 12:10 am
Of course the accents are too much, people over seas don’t want to meet real aussies, we are reasonably boring and similar to them. They want to meet swag men and busty bronzed blonds on beaches.
Dane said,
March 12, 2006 at 7:09 pm
I quite like the ad. It isn’t as over the top as I originally thought it would be.
stix said,
March 22, 2006 at 7:12 pm
the ban got lifted in the UK but there is a new one in Canada
Dan said,
March 23, 2006 at 3:51 pm
aren’t camels a pest?
I’ve always wondered that…
It’s a top ad other than that…
http://youtube.com/watch?v=3RGkNHr17OU
here’s a link to a nice spoof of it
jessica said,
March 27, 2006 at 5:26 am
I think the add is awesome. It captures everything about Oz. My husband is from there and I speak to his relatives back home. The accents are not put on. They sound different probably because of which part of the country they are from. Dialects. Again I think the commercial is superb.
Shen said,
April 20, 2006 at 5:30 pm
I reckon that there is nothing wrong with the ad. The Poms don’t like it cause they’re gay and can’t match the model on our ad for their crappy tourism ad that no one will take notice of
Andrew said,
April 21, 2006 at 5:16 pm
I’m more liberal minded than most people. This advert still annoys me.
What gets we worked up about this ‘bloody’ advert is the fact that it shows before 6pm, when my 5 year old son is watching TV.
The word ‘bloody’ is not offensive to me, and I think the advert is fine for teenagers and adults, but I would be pretty annoyed (and I’m sure lots more parents would be too) if my 5 year old starts saying ‘bloody hell’ in school, because he thinks that it is acceptable language.
I’ve been to Australia - and it’s a great place, however, the memory of 22 hours on a plane to get there, and the dreadful jet lag (almost 12 hours out of sync with the UK), will probably stop me going back again any time soon - despite the bikini bint asking where the bloody hell I am. On a bloody plane, sheila, mate, cobber - oh yeah, cover up, you don’t want melanoma.
They could have got away with ‘So where the hell are you?’ - they didn’t need the word bloody, and they don’t need to show the advert before 6pm. But hell, if they’d played with a straight bat, they wouldn’t have half the publicity they’ve achieved with the word bloody.
Captain Planet said,
August 30, 2006 at 9:26 am
This ad is bad for the enviroment. The environment could of been saved, but noooo, you have to make a stupid, stereotypical ad and swear in front of billions to make Australians look like we’re alcoholics and dumb. what the bloody hell were they thinking!!!!
Captain Planet
Savin the planet!!
Hendo said,
August 30, 2006 at 9:34 am
this is a bloody good ad
5 stars
nong nong
Samantha said,
August 31, 2006 at 10:01 am
That hendo guy is such and idiot. What the bloody hell does “nong nong” mean. This ad is not good, it makes australians to look like a imbosiles. What 5 stars out of 100!!
Captain Planet said,
August 31, 2006 at 10:04 am
Yeah, I agree with that Samantha. Save the environment, and kick out tourist who destroy Australia’s natural vegetation. Fauna Flora are being destroyed buy people like you hendo. I hope that your ashamed of yourself.
Captain Planet
Savin the Planet
ephedrine faq said,
December 18, 2007 at 12:04 pm
ephedrine faq
news
aussie said,
July 20, 2008 at 9:50 am
Most of you guys need to shutup and stop bagging on us aussies.
Thats our accent and its not ‘PUT ON’ for that ad.
and your child is gonna hear the word ‘bloody’ around in everyday life.
that ad would not be the first time he has heard it.
just get fair dinkum about it and enjoy our beaut’ country.